Privacy Policy

Who We Are

Palette Town (palettetown.co) is an independent online print shop selling original Pokémon-inspired art prints. We are based in California, United States.

What Information We Collect

When you place an order

When you purchase from our store, Shopify collects the information needed to process and fulfill your order. This includes your name, email address, shipping address, billing address, phone number, and payment information. Payment details are processed securely by Shopify — we never see or store your card information.

When you contact us

If you reach out through our contact form, we collect your first name, last name, email address, order number (if provided), and the contents of your message. This information is used solely to respond to your inquiry.

When you sign up for emails

If you subscribe to our mailing list, your email address is stored in Klaviyo, our email marketing platform. We may also store your first name and purchase history to personalize the emails we send you.

When you browse our site

We use Google Tag Manager and Google Analytics to understand how visitors use our website. This may collect your IP address, browser type, device type, pages visited, time spent on the site, and general location (at a country or city level). This data is anonymized and aggregated — it is never used to identify you personally.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations, shipping updates, and delivery notifications
• Respond to questions or support requests submitted through our contact form
• Send marketing emails, including promotions and new design announcements (only if you've opted in)
• Analyze site traffic and improve your browsing experience

Who We Share Your Information With

We do not sell your personal information. We share data only with the third-party services necessary to run our business:

• Shopify — our e-commerce platform, which processes orders and payments
• Gelato — our global print-on-demand and fulfillment partner, who receives your name and shipping address in order to produce and deliver your order
• Klaviyo — our email marketing platform, which stores your email address and sends marketing and transactional emails on our behalf
• Google (via Google Tag Manager) — for site analytics and performance tracking

Each of these partners has their own privacy policy and handles your data in accordance with applicable laws.

Cookies

Our website uses cookies through Google Analytics (loaded via Google Tag Manager) to collect anonymized data about how visitors use our site. Cookies are small text files stored on your device. You can disable cookies in your browser settings at any time, though this may affect how the site functions.

Email Communications

We send two types of emails:

• Transactional emails — order confirmations, shipping updates, and delivery notifications. These are sent as part of fulfilling your order and cannot be opted out of.
• Marketing emails — new designs, promotions, and updates. You can unsubscribe from these at any time using the unsubscribe link at the bottom of any marketing email, or by contacting us directly.

How Long We Keep Your Data

We retain order and customer information for as long as necessary to fulfill orders, comply with legal obligations, and resolve disputes. If you'd like your data deleted, please contact us and we'll do our best to accommodate your request in line with our legal obligations.

Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request that we correct inaccurate information
• Request that we delete your information
• Opt out of marketing communications at any time

California residents (CCPA): You have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of your data. We do not sell your personal information.

EU/UK residents (GDPR): Our lawful basis for processing your data is the performance of a contract (fulfilling your order) and, for marketing emails, your consent. You have the right to withdraw consent at any time.

To exercise any of these rights, contact us at info@palettetown.co.

Third-Party Links

Our site may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to check back periodically.

Contact Us

If you have any questions about this privacy policy or how your data is handled, please reach out to info@palettetown.co